George Grooming Balm

Looking for a new shaving soap that checks all the boxes? We know it can be difficult to find a soap that easily creates a dense, slick lather while leaving your skin feeling smooth, hydrated and refreshed.

We are excited to introduce our shaving soap known for its exemplary post shave feel. Lather from this soap is dense, cushioning and slick! Silk Amino Acids and Rhassoul clay combine for great slickness. A potent post-shave cocktail of Allantoin, Goat's Milk, Aloe, and Natural Vitamin E help prevent irritation and promote healing. Loaded with nourishing butters and advance skin care to combat the natural drying effects common to soap, providing a superior post-shave feel.

[George 01]

T: Orange, Lemon, Lime, Bergamot

M: Rosewood, Fir, Eucalyptus, Labdanum, Rose

D: Patchouli, Tobacco, Oak Moss, Amber, Musk

Mr. Washington, POTUS #1, definitively a man's man represents our darker masculine fragrance. The fragrance opens with citrus and woods, mingled with florals and the complexity of labdanum. Traditional warm and earthy elements of Patchouli, Amber, Oak Moss, and Musk create the base of this deep fragrance. Taking cue from his tobacco cultivation at Mt. Vernon, we added a healthy portion of tobacco.


The Cooled Summer Edition is our attempt to make our freshest scent even fresher!
 For this LE version, we boosted the peppermint EO and highlighted both the citrus and lavender with a unique aldehyde blend. This is truly an invigorating experience!
 The cooling in this soap is noticeable, but not overbearing in any way. It does last 20-30 minutes following the shave.


C4 is really a complete overhaul of the Cardinal base. It combines the result of countless hours of R&D and input from testers. This base loads extremely fast, lathers easily and offers improvements in performance across the board. Perhaps the most unique quality of this base is that you can build a great lather very quickly or continue to hydrate to build a truly exceptional lather. The lather quality seems to improve with each pass!


Jackie was a pioneer in numerous ways and eminently deserving of the Gentleman’s Nod as evidenced by the retiring of #42 across every MLB team! Jackie is the quintessential masculine fragrance. A fresh new aromatic fougère. The top carries a beautiful fresh quality that lasts all the way into the transition to the dry down. The mid brings the familiar floral formula with some unique additions. The dry down is where the magic happens in Jackie. It is an intoxicating masculine medley of tobacco, amber, woods and musk. Great all year round!


[JACKIE 42]


T - peppermint, pineapple, lime, green notes


M - geranium, lavender, jasmine, Orange blossom 


D - tobacco, amber woods, sandalwood, musks

This ultra-lightweight non greasy formula has numerous uses. Primarily designed as a beard oil, this oil is also an excellent daily moisturizer. Jojoba Oil makes a fantastic moisturizer because it mimics your skin’s natural sebum production and can actually help balance the skin out over time so it is neither too dry or oily. Argan Oil, Emu Oil, and Shea Oil hydrate and soften while increasing hair elasticity helping to reduce brittle hair and breakage. Squalane and lanolin help maintain the skins moisture barrier preventing water loss and fighting irritation and redness. Natural Vitamin E and Black Currant Oil are loaded with antioxidants protecting the skin and hair from environmental factors. A small amount will provide you with a non-greasy moisturizer for your face and neck. Have a bit left over on your hands? Rub them through your hair for vitality, moisture, and a touch of shine. Can also be used for hard working, dry hands or chapped elbows.

[GEORGE 01]

T: Orange, Lemon, Lime, Bergamot

M: Rosewood, Fir, Eucalyptus, Labdanum, Rose

D: Patchouli, Tobacco, Oak Moss, Amber, Musk

Mr. Washington, POTUS #1, definitively a man's man represents our darker masculine fragrance. The fragrance opens with citrus and woods, mingled with florals and the complexity of labdanum. Traditional warm and earthy elements of Patchouli, Amber, Oak Moss, and Musk create the base of this deep fragrance. Taking cue from his tobacco cultivation at Mt. Vernon, we added a healthy portion of tobacco.