George Grooming Balm

Looking for a new shaving soap that checks all the boxes? We know it can be difficult to find a soap that easily creates a dense, slick lather while leaving your skin feeling smooth, hydrated and refreshed.

We are excited to introduce our shaving soap known for its exemplary post shave feel. Lather from this soap is dense, cushioning and slick! Silk Amino Acids and Rhassoul clay combine for great slickness. A potent post-shave cocktail of Allantoin, Goat's Milk, Aloe, and Natural Vitamin E help prevent irritation and promote healing. Loaded with nourishing butters and advance skin care to combat the natural drying effects common to soap, providing a superior post-shave feel.

[George 01]

T: Orange, Lemon, Lime, Bergamot

M: Rosewood, Fir, Eucalyptus, Labdanum, Rose

D: Patchouli, Tobacco, Oak Moss, Amber, Musk

Mr. Washington, POTUS #1, definitively a man's man represents our darker masculine fragrance. The fragrance opens with citrus and woods, mingled with florals and the complexity of labdanum. Traditional warm and earthy elements of Patchouli, Amber, Oak Moss, and Musk create the base of this deep fragrance. Taking cue from his tobacco cultivation at Mt. Vernon, we added a healthy portion of tobacco.

Sick of your basic balm that just feels like a coat of wax on your lips? Why not grab one that also helps to soothe, hydrate and heal?

So good your wife or girlfriend may attempt to commandeer it!

Yes, guys can use lip balm too! Trust us - ladies don't enjoy kissing chapped, cracked, or bleeding lips. Our lip balm is a potent moisturizing and softening formula designed for maximum performance while not melting in your pocket. Kokum Butter forms the base of this unique formula and is renowned for its prevention of dry skin and assistance in healing cracked lips. Squalane assists in moisture and nutrient retention, while natural Vitamin E helps soften and heal dry, chapped lips. Lanolin is added to help protect your skin from the elements and lock in moisture. Finally, a nice cooling sensation is added by a touch of menthol and Peppermint essential oil.

***Cooled Summer Edition in C4 Base ships 5/16***.


The Cooled Summer Edition is our attempt to make our freshest scent even fresher!
 For this LE version, we boosted the peppermint EO and highlighted both the citrus and lavender with a unique aldehyde blend. This is truly an invigorating experience!
 The cooling in this soap is noticeable, but not overbearing in any way. It does last 20-30 minutes following the shave.


C4 is really a complete overhaul of the Cardinal base. It combines the result of countless hours of R&D and input from testers. This base loads extremely fast, lathers easily and offers improvements in performance across the board. Perhaps the most unique quality of this base is that you can build a great lather very quickly or continue to hydrate to build a truly exceptional lather. The lather quality seems to improve with each pass!


Jackie was a pioneer in numerous ways and eminently deserving of the Gentleman’s Nod as evidenced by the retiring of #42 across every MLB team! Jackie is the quintessential masculine fragrance. A fresh new aromatic fougère. The top carries a beautiful fresh quality that lasts all the way into the transition to the dry down. The mid brings the familiar floral formula with some unique additions. The dry down is where the magic happens in Jackie. It is an intoxicating masculine medley of tobacco, amber, woods and musk. Great all year round!


[JACKIE 42]


T - peppermint, pineapple, lime, green notes


M - geranium, lavender, jasmine, Orange blossom 


D - tobacco, amber woods, sandalwood, musks