Fred

What is Shave Primer?

Is it a gel, surfactant, emollient, or high-performance skin care. Why YES it is all of those and more. It is a unique new pre-shave application specifically formulated to provide additional slickness, leading to less razor burn & nicks. Shave primer can also generate foam without the addition of shaving soap or cream. This helps to dramatically improve the structure and density of your lather resulting in more protection during your shave. Finally, shave primer is loaded with natural botanicals, emollients, and antioxidants plus hyaluronic acid that will leave your skin feeling soft, supple & nourished. When asked about the performance, many respondents can still feel a difference in slickness and lather density on a second and sometimes third pass, something most other pre-shave formulations fail to deliver.

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Unscented

Our Fred range of products was designed specifically for those who want to enjoy an unscented grooming experience. Whether you have ultra-sensitive skin or just prefer an unscented product, we've got you covered. Why Fred you ask? We decided to honor the man who made being plain or normal into something classy to be emulated. If you think about it for a moment or take a trolley ride through his neighborhood, you might just guess the namesake.

Finally an after shave that calms and soothes inflamed and irritated skin without that greasy or sticky feeling. We have crafted this non-greasy formula to apply silky smooth, absorb quickly and leave your skin feeling smooth and refreshed. Witch Hazel Hydrosol, Arnica Extract, and Allantoin work together to produce a powerful anti-inflammatory, soothing, and restorative effect on inflamed and irritated skin. A combination of lightweight oils and deeply moisturizing butters hydrate the skin while squalane helps your skin retain moisture keeping your skin looking soft and supple.

Unscented

Our Fred range of products was designed specifically for those who want to enjoy an unscented grooming experience. Whether you have ultra-sensitive skin or just prefer an unscented product, we've got you covered. Why Fred you ask? We decided to honor the man who made being plain or normal into something classy to be emulated. If you think about it for a moment or take a trolley ride through his neighborhood, you might just guess the namesake.

Q - “if you had to sum up the difference between your original soap and this in one word, what would it be?”

A - MORE

Is the original formula slick? This is in another category of slick!

Did the original formula leave your skin feeling great? This might just cause a smile to spread across your face that lasts throughout the day!

Did the original formula have a dense cushioning lather? You can create mounds of lather to spare with this formula!

Tallow, Castor, and an assortment of milks and proteins combine to make an excellent, dense and creamy lather. The anti-inflammatory and skin nourishing mix in this soap ensures that your skin is on its way to feeling healthy and refreshed before you even reach for our post-shave serum. Give our new formula a try - trust us, your face will thank you!

Unscented

Our Fred range of products was designed specifically for those who want to enjoy an unscented grooming experience. Whether you have ultra-sensitive skin or just prefer an unscented product, we've got you covered. Why Fred you ask? We decided to honor the man who made being plain or normal into something classy to be emulated. If you think about it for a moment or take a trolley ride through his neighborhood, you might just guess the namesake.