Fred Shave Primer

**Update** This limited edition is sold out. Signing up for a "restocked" notification will allow you to be notified if this Limited edition becomes available again in the future!!

***Cheers*** Available 4/3 /20 @5pm

With our new Cardinal base we worked hard to improve the slickness, post-shave feel, and lather structure of our popular red label (Legends) base. Through the introduction of additional milks, proteins and skin care ingredients we believe we have succeeded in this endeavor.

Kanpai is commonly used as the expression "cheers" in Japanese. What are we toasting or celebrating? Kanpai expresses our desire to give thanks and celebrate with the community that has supported us in our first year. Why Japan? This will become more clear later this year, but our fragrance inspiration will remain in this region during this year. Chris developed this fragrance with inspiration from a recipe Boyd found while researching Japanese gin based cocktails. Kanpai is a Boozy, zesty, citrus fragrance anchored by spice and herbal notes with an effervescent freshness. It reminds us of having a refreshing cocktail overlooking the ocean with the warm spring sun on your face and a cool sea breeze moving through the air. Kanpai is an original fragrance that we designed and blended in house. It has notes of Gin, Yuzu, Grapefruit, Lemon, Mandarin, Ginger, Asian Plum, Cardamom, Coriander, Sweet Basil and Anise. It also has a groovy mix of aldehydes that create a unique, almost effervescent freshness.

Each full size Kanpai shaving soap will ship with a coaster, containing a drink recipe to compliment the fragrance.

Kanpai will be released on Friday 4/3 @ 5:00PM CST.

The Gents

Chris & Boyd

Q - “if you had to sum up the difference between your original soap and this in one word, what would it be?”

A - MORE

Is the original formula slick? This is in another category of slick!

Did the original formula leave your skin feeling great? This might just cause a smile to spread across your face that lasts throughout the day!

Did the original formula have a dense cushioning lather? You can create mounds of lather to spare with this formula!

Tallow, Castor, and an assortment of milks and proteins combine to make an excellent, dense and creamy lather. The anti-inflammatory and skin nourishing mix in this soap ensures that your skin is on its way to feeling healthy and refreshed before you even reach for our post-shave serum. Give our new formula a try - trust us, your face will thank you!

[VINCENT 11]

T - Almond, Bergamot, Grapefruit, Lime, Orange

M - Indian Rosewood, Cypress, Lavender, Tonka Bean

D - Orcanox, Oak Moss, Vetiver

Vincent - Van Gogh was perhaps the most famous artist the world has known. His life and works exemplified the contrast of beauty and tragedy. To illustrate this further, his most beloved work The Starry Night, from which we derived the number 11 (# of stars), was created just a month after having himself committed. The inspiration for this complex fragrance was taken from the prolific period of Arles and Saint-Rémy.

The fragrance opens with the nutty sweet and fresh combination of almond and citrus. The heart of this fragrance transitions into a spicy green floral dominated by lavender, cypress and rosewood. A deep, rich finish that is earthy, powdery and green is created by the combination of Oakmoss, Orcanox, and Vetiver. Though Van Gogh only sold (1) painting during his lifetime, his works have left an indelible impression on the world of art. We hope this fragrance leaves a lasting impression as well.

Looking for a new shaving soap that checks all the boxes? We know it can be difficult to find a soap that easily creates a dense, slick lather while leaving your skin feeling smooth, hydrated and refreshed.

We are excited to introduce our shaving soap known for its exemplary post shave feel. Lather from this soap is dense, cushioning and slick! Silk Amino Acids and Rhassoul clay combine for great slickness. A potent post-shave cocktail of Allantoin, Goat's Milk, Aloe, and Natural Vitamin E help prevent irritation and promote healing. Loaded with nourishing butters and advance skin care to combat the natural drying effects common to soap, providing a superior post-shave feel.

Our Johnny fragrance was created for those who don’t quite fit the mold of other’s expectations and are comfortable with it. A scent for those who wear black not to look cool, but as a silent rebellion against the status quo; those whose confidence and humility are inseparable. This aroma resonates with those whose distinction is manifest in the quality of their work and character, yet don’t feel the need to shout it from every mountain. They are plain to see and can be appreciated by all. It is for those whose message is forged by conviction un-altered by popularity.

It opens with the crispness of green apple, citrus, and Timur Pepper. The intoxicating sweetness of jasmine, rosewood and tonka draw you in deeper. Warm earth tones of amber, patchouli, vetiver and musk round out this unforgettable fragrance.

T: Green Apple, Bergamot, Lemon, Timur Pepper, Lime

M: Jasmine, Rosewood, Cedarwood, Tonka Bean

D: Amber, Vanilla, Patchouli, Vetiver, Musk