Red Label

***C4 Version ships Monday 5/16/22***

C4 is really a complete overhaul of the Cardinal base. It combines the result of countless hours of R&D and input from testers. This base loads extremely fast, lathers easily and offers improvements in performance across the board. Perhaps the most unique quality of this base is that you can build a great lather very quickly or continue to hydrate to build a truly exceptional lather. The lather quality seems to improve with each pass!

Our Johnny fragrance was created for those who don’t quite fit the mold of other’s expectations and are comfortable with it. A scent for those who wear black not to look cool, but as a silent rebellion against the status quo; those whose confidence and humility are inseparable. This aroma resonates with those whose distinction is manifest in the quality of their work and character, yet don’t feel the need to shout it from every mountain. They are plain to see and can be appreciated by all. It is for those whose message is forged by conviction un-altered by popularity.

It opens with the crispness of green apple, citrus, and Timur Pepper. The intoxicating sweetness of jasmine, rosewood and tonka draw you in deeper. Warm earth tones of amber, patchouli, vetiver and musk round out this unforgettable fragrance.

[JOHNNY 13]

T: Green Apple, Bergamot, Lemon, Timur Pepper, Lime

M: Jasmine, Rosewood, Cedarwood, Tonka Bean

D: Amber, Vanilla, Patchouli, Vetiver, Musk


Looking for that balm that does it all?

Soften and Condition? The combination of deeply hydrating butters, natural vitamin E and lightweight oils, condition and soften while absorbing quickly and retaining a light weight feel.

Provide hold for styling and taming fly aways? A bit of beeswax makes styling a breeze.

Protect your skin and hair from the elements? A healthy serving of lanolin and squalane help maintain a moisture barrier preventing water loss ensuring your beard looks its best.

Applies easily without feeling like your pulling your hair out? Our formula provides a silky smooth glide in application making it easier for our longer bearded brothers.

[JOHNNY 13]

T: Green Apple, Bergamot, Lemon, Timur Pepper, Lime

M: Jasmine, Rosewood, Cedarwood, Tonka Bean

D: Amber, Vanilla, Patchouli, Vetiver, Musk

Our Johnny fragrance was created for those who don’t quite fit the mold of other’s expectations and are comfortable with it. A scent for those who wear black not to look cool, but as a silent rebellion against the status quo; those whose confidence and humility are inseparable. This aroma resonates with those whose distinction is manifest in the quality of their work and character, yet don’t feel the need to shout it from every mountain. They are plain to see and can be appreciated by all. It is for those whose message is forged by conviction un-altered by popularity.

It opens with the crispness of green apple, citrus, and Timur Pepper. The intoxicating sweetness of jasmine, rosewood and tonka draw you in deeper. Warm earth tones of amber, patchouli, vetiver and musk round out this unforgettable fragrance.

What is Shave Primer?

Is it a gel, surfactant, emollient, or high-performance skin care. Why YES it is all of those and more. It is a unique new pre-shave application specifically formulated to provide additional slickness, leading to less razor burn & nicks. Shave primer can also generate foam without the addition of shaving soap or cream. This helps to dramatically improve the structure and density of your lather resulting in more protection during your shave. Finally, shave primer is loaded with natural botanicals, emollients, and antioxidants plus hyaluronic acid that will leave your skin feeling soft, supple & nourished. When asked about the performance, many respondents can still feel a difference in slickness and lather density on a second and sometimes third pass, something most other pre-shave formulations fail to deliver.

[Fred 00]

Unscented

Our Fred range of products was designed specifically for those who want to enjoy an unscented grooming experience. Whether you have ultra-sensitive skin or just prefer an unscented product, we've got you covered. Why Fred you ask? We decided to honor the man who made being plain or normal into something classy to be emulated. If you think about it for a moment or take a trolley ride through his neighborhood, you might just guess the namesake.

Q - “if you had to sum up the difference between your original soap and this in one word, what would it be?”

A - MORE

Is the original formula slick? This is in another category of slick!

Did the original formula leave your skin feeling great? This might just cause a smile to spread across your face that lasts throughout the day!

Did the original formula have a dense cushioning lather? You can create mounds of lather to spare with this formula!

Tallow, Castor, and an assortment of milks and proteins combine to make an excellent, dense and creamy lather. The anti-inflammatory and skin nourishing mix in this soap ensures that your skin is on its way to feeling healthy and refreshed before you even reach for our post-shave serum. Give our new formula a try - trust us, your face will thank you!

[VINCENT 11]

T - Almond, Bergamot, Grapefruit, Lime, Orange

M - Indian Rosewood, Cypress, Lavender, Tonka Bean

D - Orcanox, Oak Moss, Vetiver

Vincent - Van Gogh was perhaps the most famous artist the world has known. His life and works exemplified the contrast of beauty and tragedy. To illustrate this further, his most beloved work The Starry Night, from which we derived the number 11 (# of stars), was created just a month after having himself committed. The inspiration for this complex fragrance was taken from the prolific period of Arles and Saint-Rémy.

The fragrance opens with the nutty sweet and fresh combination of almond and citrus. The heart of this fragrance transitions into a spicy green floral dominated by lavender, cypress and rosewood. A deep, rich finish that is earthy, powdery and green is created by the combination of Oakmoss, Orcanox, and Vetiver. Though Van Gogh only sold (1) painting during his lifetime, his works have left an indelible impression on the world of art. We hope this fragrance leaves a lasting impression as well.

This ultra-lightweight non greasy formula has numerous uses. Primarily designed as a beard oil, this oil is also an excellent daily moisturizer. Jojoba Oil makes a fantastic moisturizer because it mimics your skin’s natural sebum production and can actually help balance the skin out over time so it is neither too dry or oily. Argan Oil, Emu Oil, and Shea Oil hydrate and soften while increasing hair elasticity helping to reduce brittle hair and breakage. Squalane and lanolin help maintain the skins moisture barrier preventing water loss and fighting irritation and redness. Natural Vitamin E and Black Currant Oil are loaded with antioxidants protecting the skin and hair from environmental factors. A small amount will provide you with a non-greasy moisturizer for your face and neck. Have a bit left over on your hands? Rub them through your hair for vitality, moisture, and a touch of shine. Can also be used for hard working, dry hands or chapped elbows.

[JOHNNY 13]

T: Green Apple, Bergamot, Lemon, Timur Pepper, Lime

M: Jasmine, Rosewood, Cedarwood, Tonka Bean

D: Amber, Vanilla, Patchouli, Vetiver, Musk

Our Johnny fragrance was created for those who don’t quite fit the mold of other’s expectations and are comfortable with it. A scent for those who wear black not to look cool, but as a silent rebellion against the status quo; those whose confidence and humility are inseparable. This aroma resonates with those whose distinction is manifest in the quality of their work and character, yet don’t feel the need to shout it from every mountain. They are plain to see and can be appreciated by all. It is for those whose message is forged by conviction un-altered by popularity.

It opens with the crispness of green apple, citrus, and Timur Pepper. The intoxicating sweetness of jasmine, rosewood and tonka draw you in deeper. Warm earth tones of amber, patchouli, vetiver and musk round out this unforgettable fragrance.

This advanced formula is packed with high-performance botanicals, vitamins, minerals, oils, butters, and other skincare elements. This light-weight balm has a unique, silky-smooth application and ultra-fast absorption. It has been formulated so that while you may not feel the product after it has been absorbed, you will feel its effects on the skin all day long. Your skin will love this balm and you will love the way your skin looks and feels after using it. We have outlined below a sampling of just some of the features and benefits this serum delivers.

Natural Bisabolol and Arnica Extract - Soothes/Calms Inflamed Skin

Ceramides Complex - Restores protective barrier

Hyaluronic Acid - Deep hydration/softens & smooths

Allantoin and Panthenol - Aids in healing/cellular regeneration

Natural Oils/Butters - Full spectrum hydration

T: Green Apple, Bergamot, Lemon, Timur Pepper, Lime

M: Jasmine, Rosewood, Cedarwood, Tonka Bean

D: Amber, Vanilla, Patchouli, Vetiver, Musk

Our Johnny fragrance was created for those who don’t quite fit the mold of other’s expectations and are comfortable with it. A scent for those who wear black not to look cool, but as a silent rebellion against the status quo; those whose confidence and humility are inseparable. This aroma resonates with those whose distinction is manifest in the quality of their work and character, yet don’t feel the need to shout it from every mountain. They are plain to see and can be appreciated by all. It is for those whose message is forged by conviction un-altered by popularity.

It opens with the crispness of green apple, citrus, and Timur Pepper. The intoxicating sweetness of jasmine, rosewood and tonka draw you in deeper. Warm earth tones of amber, patchouli, vetiver and musk round out this unforgettable fragrance.

Finally an after shave that calms and soothes inflamed and irritated skin without that greasy or sticky feeling. We have crafted this non-greasy formula to apply silky smooth, absorb quickly and leave your skin feeling smooth and refreshed. Witch Hazel Hydrosol, Arnica Extract, and Allantoin work together to produce a powerful anti-inflammatory, soothing, and restorative effect on inflamed and irritated skin. A combination of lightweight oils and deeply moisturizing butters hydrate the skin while squalane helps your skin retain moisture keeping your skin looking soft and supple.

[VINCENT 11]

T - Almond, Bergamot, Grapefruit, Lime, Orange

M - Indian Rosewood, Cypress, Lavender JE, Tonka Bean

D - Orcanox, Oak Moss, Vetiver

Vincent - Van Gogh was perhaps the most famous artist the world has known. His life and works exemplified the contrast of beauty and tragedy. To illustrate this further, his most beloved work The Starry Night, from which we derived the number 11 (# of stars), was created just a month after having himself committed. The inspiration for this complex fragrance was taken from the prolific period of Arles and Saint-Rémy.

This ultra-lightweight non greasy formula has numerous uses. Primarily designed as a beard oil, this oil is also an excellent daily moisturizer. Jojoba Oil makes a fantastic moisturizer because it mimics your skin’s natural sebum production and can actually help balance the skin out over time so it is neither too dry or oily. Argan Oil, Emu Oil, and Shea Oil hydrate and soften while increasing hair elasticity helping to reduce brittle hair and breakage. Squalane and lanolin help maintain the skins moisture barrier preventing water loss and fighting irritation and redness. Natural Vitamin E and Black Currant Oil are loaded with antioxidants protecting the skin and hair from environmental factors. A small amount will provide you with a non-greasy moisturizer for your face and neck. Have a bit left over on your hands? Rub them through your hair for vitality, moisture, and a touch of shine. Can also be used for hard working, dry hands or chapped elbows.

[VINCENT 11]

T - Almond, Bergamot, Grapefruit, Lime, Orange

M - Indian Rosewood, Cypress, Lavender, Tonka Bean

D - Orcanox, Oak Moss, Vetiver

Vincent - Van Gogh was perhaps the most famous artist the world has known. His life and works exemplified the contrast of beauty and tragedy. To illustrate this further, his most beloved work The Starry Night, from which we derived the number 11 (# of stars), was created just a month after having himself committed. The inspiration for this complex fragrance was taken from the prolific period of Arles and Saint-Rémy.

The fragrance opens with the nutty sweet and fresh combination of almond and citrus. The heart of this fragrance transitions into a spicy green floral dominated by lavender, cypress and rosewood. A deep, rich finish that is earthy, powdery and green is created by the combination of Oakmoss, Orcanox, and Vetiver. Though Van Gogh only sold (1) painting during his lifetime, his works have left an indelible impression on the world of art. We hope this fragrance leaves a lasting impression as well.

Looking for that balm that does it all?

Soften and Condition? The combination of deeply hydrating butters, natural vitamin E and lightweight oils, condition and soften while absorbing quickly and retaining a light weight feel.

Provide hold for styling and taming fly aways? A bit of beeswax makes styling a breeze.

Protect your skin and hair from the elements? A healthy serving of lanolin and squalane help maintain a moisture barrier preventing water loss ensuring your beard looks its best.

Applies easily without feeling like your pulling your hair out? Our formula provides a silky smooth glide in application making it easier for our longer bearded brothers.

[VINCENT 11]

T - Almond, Bergamot, Grapefruit, Lime, Orange

M - Indian Rosewood, Cypress, Lavender, Tonka Bean

D - Orcanox, Oak Moss, Vetiver

Vincent - Van Gogh was perhaps the most famous artist the world has known. His life and works exemplified the contrast of beauty and tragedy. To illustrate this further, his most beloved work The Starry Night, from which we derived the number 11 (# of stars), was created just a month after having himself committed. The inspiration for this complex fragrance was taken from the prolific period of Arles and Saint-Rémy.

The fragrance opens with the nutty sweet and fresh combination of almond and citrus. The heart of this fragrance transitions into a spicy green floral dominated by lavender, cypress and rosewood. A deep, rich finish that is earthy, powdery and green is created by the combination of Oakmoss, Orcanox, and Vetiver. Though Van Gogh only sold (1) painting during his lifetime, his works have left an indelible impression on the world of art. We hope this fragrance leaves a lasting impression as well.

Q - “if you had to sum up the difference between your original soap and this in one word, what would it be?”

A - MORE

Is the original formula slick? This is in another category of slick!

Did the original formula leave your skin feeling great? This might just cause a smile to spread across your face that lasts throughout the day!

Did the original formula have a dense cushioning lather? You can create mounds of lather to spare with this formula!

Tallow, Castor, and an assortment of milks and proteins combine to make an excellent, dense and creamy lather. The anti-inflammatory and skin nourishing mix in this soap ensures that your skin is on its way to feeling healthy and refreshed before you even reach for our post-shave serum. Give our new formula a try - trust us, your face will thank you!

Unscented

Our Fred range of products was designed specifically for those who want to enjoy an unscented grooming experience. Whether you have ultra-sensitive skin or just prefer an unscented product, we've got you covered. Why Fred you ask? We decided to honor the man who made being plain or normal into something classy to be emulated. If you think about it for a moment or take a trolley ride through his neighborhood, you might just guess the namesake.