Sidama X After Shave Splash

Fragrance Creation: Ugo Charron

Fragrance Concentration: 25% Parfum Extrait

Sidama X is a bold reimagining of our original Sidama fragrance—an independent category finalist in the 2023 Art & Olfaction Awards—now transformed into a richer, chocolate‑forward experience inspired by ancient tradition and modern refinement.

This indulgent composition draws from the storied origins of xocolātl, the spiced drinking chocolate crafted by the Maya and embraced by the Aztecs. Fermented cacao, sun‑dried and ground to perfection, infused with chili heat, cinnamon warmth, and natural sweetness—those roots inspired the heart of Sidama X.

In this elevated variation, the coffee tones of the original step back, allowing a lush wave of semi‑sweet dark chocolate to take center stage. A subtle boozy warmth enriches the blend, while a vibrant chili pepper kick adds energy and intrigue. Instead of vanilla, we chose resinous, woody benzoin to echo the character of the first Sidama fragrance and anchor the sweetness with depth.

The result is a fragrance that’s decadent, spicy, woody, and gently boozy—a sensual gourmand with sophistication and edge. Sweeter than the original but grounded by resin, spice, and earth, Sidama X is an experience to savor.

Indulge your senses. Take a (metaphorical) sip. Sidama X is chocolate, fire, and allure in a bottle.

Face Wash? Beard Wash? Shampoo? Body Wash?

Yes, yes, yes, and YES!

Welcome to your new favorite addition to the shower. This bar soap lathers great, is ultra hydrating and rinses clean without any tacky residue. Loaded with moisturizing butters and restorative goat milk, this soap will leave your skin and hair feeling incredible. We also included purifying Rhassoul clay to help absorb impurities, dirt and oil making this one powerful cleansing and deodorizing addition to your grooming arsenal.

For Sidama X we elevated the boozy character of the original, while dialing back the coffee elements significantly. The rich, decadent and semi-sweet dark chocolate is the hallmark of this fragrance. I couldn’t help but add in a healthy dose of chili pepper spice to the chocolate. Rather than adding vanilla to this fragrance we utilized the more resinous, woody benzoin to correspond with the original. The final composition is decadent, spicy, woody and a bit boozy. It’s definitely sweeter than the original but tempered by the spicy, woody and resinous elements. Take a sip (not literally) or sniff and experience for yourself.

***Labels say C4+ This is made in Lux base***

For Sidama X we elevated the boozy character of the original, while dialing back the coffee elements significantly. The rich, decadent and semi-sweet dark chocolate is the hallmark of this fragrance. I couldn’t help but add in a healthy dose of chili pepper spice to the chocolate. Rather than adding vanilla to this fragrance we utilized the more resinous, woody benzoin to correspond with the original. The final composition is decadent, spicy, woody and a bit boozy. It’s definitely sweeter than the original but tempered by the spicy, woody and resinous elements. Take a sip (not literally) or sniff and experience for yourself.

Lux base improvements. 1) Fragrance Enhancement - We wanted to develop a base formulation that allowed our sophisticated and complex fragrance profiles to shine. 2) Ease of use - We wanted to create a base formulation that was both quicker and easier to develop a really exceptional lather. 3) Product Efficiency - We wanted to improve the efficiency of the base so that it would require less product to produce an exceptional result. 4) Improved Slickness - We wanted to improve overall slickness of the lather and residual slickness in particular. 5) Performance Consistency - Finally, we wanted to develop a base that displayed more consistency in performance in varying climates and over extended time periods.