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MizuKaze Shave Soap

  • The crisp, fresh and pristine nature of a first snow is always memorable. This is particularly true in the mountainous regions of Japan. The multi-sensorial experience of a fresh wind through the unique majesty of Japanese pine and fir trees is a wonder to behold. With MizuKaze, literally “fresh wind” we wanted to bring this unique experience to our popular Musashi fragrance. If the original was associated with Spring, and Kensei inspired by fall, MizuKaze is definitely the winter inspired version.

    Right off the bat we dialed up the cool and fresh elements with an invigorating trio of peppermint, rosemary and juniper. We added a truly unique blue ginger oil prized for its spicy citrus and floral character. Keeping in step with the cooling character we swapped the floral element to lavender. The tea we utilized for this is the delicate sliver needle white tea. This tea is made from the young unopened silvery downy buds of the tea plant. It was originally reserved only for royalty. Its aroma is delicate and floral in nature with a slight honey sweetness. The dry down is distinctly green and woody providing that quintessential evergreen freshness while the frankincense adds lift and complexity.

    Is this the best iteration in the Musashi lineup? You’ll have to try for yourself, but it’s certainly the freshest!

    Lux base improvements. 1) Fragrance Enhancement - We wanted to develop a base formulation that allowed our sophisticated and complex fragrance profiles to shine. 2) Ease of use - We wanted to create a base formulation that was both quicker and easier to develop a really exceptional lather. 3) Product Efficiency - We wanted to improve the efficiency of the base so that it would require less product to produce an exceptional result. 4) Improved Slickness - We wanted to improve overall slickness of the lather and residual slickness in particular. 5) Performance Consistency - Finally, we wanted to develop a base that displayed more consistency in performance in varying climates and over extended time periods.


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